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Channel: Comments on: Facebook to Marketers: Clicks Don’t Matter, But Reach and Frequency Do
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By: Mathew Foscarini

No body wants to get posts about products or sales in their Facebook feed. Companies need to stop being so self-focused in start sharing things that actually matter to people. A post about some charity...

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By: Michelle Farley

I tried facebook advertising before and was disappointed! Not only that but was facebook difficult to switch off (i.e. it seemed scammy!) Google and Yahoo offer safe and reliable ways to measure your...

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By: MarkGDub

Click through rate is the standard measurement for online? Seriously Mashable, take a look at the calendar. There is almost 10 years worth of white papers, both academic and vested interest that prove...

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By: Niklasjeolsson

Facebook’s ad platform is a super expensive and low engaging. As for a platform to interact with customers and discuss topics there is a value but it would be the first thing to cut once sales becomes...

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By: Israelbuisness

True, Facebook ad paltform is good if we have a product for a specific target audience (like age,interest and status) . http://www.high-business.com/funding-new-business-1

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By: letelephoneport

or NOT.. :)

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By: Mark McAndrew

It doesn’t, sadly. We post charity-related stuff all the time, but it never goes viral. Cool images work best. (Then again, unless we pay $400 – $1400 to promote a post, FB only shows it to 0.1% – 0.5%...

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By: Cale Orosz

thats extremely lame. facebook’s response to “your marketing platform sucks” is: “spend more money and do it more often”. LOL, really? thats quite a con for them to execute

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By: lovemypins

Facebook sucks !! i lost 13.000 fans in a matters of 3 days !!!! and they said that they will delete the inactive fans from all pages !!! 9 pages and more than 5 millions fans and tte number is going...

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By: MDSI

Clicks DO MATTER or whats the point? I found a very interesting site http://i2nation.com that engages the user and the business in a very unique way. They provide the ability to easily interact with...

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By: Chad Davis

I think the real point is that reach matters…if you pay for it. Otherwise, Facebook has been tweaking EdgeRank to reduce post reach this past month.

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By: A.g. Sivasankar

Nice Article i feel clicks and like are not the talking point of view.It is the actions inside FB that really matters.This is directly connected to Edgerank too.

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By: techmoguls

Says a company that doesn’t drive clicks…last time I checked my Google Adwords account reach and frequency didn’t matter? Hmmm

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By: TheTysonReport

‘Clicks don’t matter’ might work for Nestle but for small advertisers… forget it.

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By: Mark Garner

This is the same argument that offline ad agencies have been pushing for almost a century, that response and sales don’t matter. They matter to the client. In any event, the problem Facebook has is...

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By: Copy2Contact

The science behind all this is fine but I think the goal should be more active users. The more active and engaged your users are, the more your content will be shared (thus reach more) and consumed.

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By: Mathew Foscarini

Facebook doesn’t hide content. Users hide it, but not liking the other things you post. If a user likes a lot of your posts, then you can in 100$% in their feed. It’s all about sharing stuff that...

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